Buyers compare models online, ask about on-road prices, exchange and EMI — often at 11 PM, and with three dealerships at once. CXAstra helps your team respond first, understand every buyer and keep each opportunity moving from first enquiry to booking.
An on-road price question at 10:30 PM. A reply to your SUV campaign on WhatsApp. An exchange query on Instagram. These aren’t simply enquiries — they’re buying signals, and the first reply often decides which dealership gets the test drive.
Be available while the buyer’s interest is active — even after the showroom closes.
Sales advisors often spend the first minutes of every call asking what the buyer already said on WhatsApp. Pulse captures those answers while the conversation unfolds.
Start the human conversation where the digital one stopped.
New vehicles, pre-owned, finance and fleet each get their own stages, fields and rules for moving forward — tracked the way your dealership actually sells.
Build CXAstra around the way your dealership actually sells.
A rival test drive on Sunday. A family discussion. An exchange valuation still pending. Build sequences around the way buyers actually decide — every step timed, relevant and on the right channel.
Consistent pursuit — without relying on anyone’s memory.
What a buyer says after the test drive often decides the sale. Astra picks up the signals no CRM field captures — and turns them into the next best action.
Don’t just record the test drive. Understand what happened during it.
Some buyers are casually exploring. Some are comparing models. Some want a test drive today. CXAstra combines enquiry data, engagement, activity and your team’s judgement to show who deserves attention now.
Focus your salespeople where human attention makes the biggest difference.
CXAstra workflows move work forward the moment something important happens in the buyer’s journey — real messages, on real channels, with your team looped in.
Your process keeps moving — even when someone forgets to move it.
An Instagram ad, a WhatsApp chat, a call with a salesperson, a video walkaround, an SMS reminder, a showroom visit. Every conversation should pick up exactly where the last one stopped.
It’s not about adding another channel. It’s about understanding the buyer across all of them.
A price negotiation. An exchange valuation. A spouse joining the decision. A rival dealer mentioned. Astra turns every sales call into buyer context — so your advisor doesn’t rely on memory.
Less time documenting conversations. More time acting on them.
Buyer intelligence grows with every chat, call and test drive — so whoever speaks to the buyer next knows exactly where the deal stands.
The record tells you who the buyer is. Intelligence tells you how close they are to booking.
CXAstra automates the repetitive work and surfaces the context they need — before, during and after every conversation.
Automate the routine. Keep your salespeople focused on the buyer.
Lead volume isn’t sales performance. CXAstra connects every campaign to what happens next — qualified buyers, test drives and bookings, by source and by model.
That’s a much more valuable conversation.
Configure CXAstra around your models, showrooms, teams and processes — without forcing new, pre-owned and fleet into the same mould.
Configured to how you sell — not how a CRM vendor thinks you should.
From the advisor preparing for a test drive to leadership reviewing the month — everyone works from shared buyer intelligence.
One platform. Different perspectives. Shared customer intelligence.
Each part of CXAstra hands the buyer — and everything learned about them — to the next.
And turn more automotive conversations into test drives and bookings.