CXAstra · AI-native customer platform

A CRM that actually thinks.

SalesAstra understands your customer conversations, keeps your CRM up to date, surfaces what matters, and helps your team take the next action.

Watch it work →
01Conversation
02Astra understands
03CRM updates
04Deal intelligence
05Workflow triggers
06Next action
01 / 06 · Conversation Customers talk everywhere. WhatsApp, email, calls, chat — all at once.
EmailDana Mitchell09:41
Need it live before our Q4 board review.
Voice AIDiscovery call34m
“We're comparing two vendors.”
Web chatSecurity team1h
Do you have SOC 2 Type II?
WhatsAppDana Mitchell2m
Can you send pricing for 40 seats?
Instagram@northwind3h
Loved the demo — team is excited!
MeetingWalkthroughTue
5 attendees · CFO joined
✓Understood Deadline · Q4 board review
✓Understood Risk · Competitor in play
✓Understood Need · SOC 2 Type II
✓Understood Intent · Pricing · 0.94
✓Understood Sentiment · Positive
✓Understood Authority · CFO engaged
✓
✓
✓
✓
✓
✓
✓Email sent09:42
✓Meeting scheduledThu 11:00
Astra Listening
NH Northwind HealthDeal · owner J. Ruiz $48,000Discovery
StageAstraProposal
SeatsAstra40
Close dateAstraDec 12 · before Q4 board
Next stepAstraSecurity review
64deal score +18 Momentumsteady +8Pricing for 40 seats +6Q4 deadline confirmed +4CFO engaged
✓Security pack sent
✓Owner notified
✓Task · CFO intro
01Next best action · Email
Send Dana the proposal + SOC 2 pack.
Rundeadline in 17 days
02Next best action · Meeting
Book the CFO for Thursday.
Run2× win rate, multi-threaded
AI CRM Deal Intelligence WhatsApp AI AI Qualification Voice AI Workflows Astra AI AI Agents
Trusted by revenue teams at
Anantha One Group TaDo Projects Roboxa Technologies MirakiTech Anantha One Group TaDo Projects Roboxa Technologies MirakiTech
The reality of sales

Every customer conversation is trying to tell you something.

Every call, email, meeting and message contains buying signals, objections, urgency and intent. Yet most CRMs simply store conversations instead of understanding what customers really mean.

The signals are already there. Something has to read them.
DM Dana Mitchell VP Operations · Northwind Health Tue 09:41

Thanks for the walkthrough. The team liked the reporting side, though procurement will want a security review before we sign anything. We’d need this live before the new quarter starts — can you send pricing for 40 seats?

Intent · high Objection · security Urgency · quarter close New stakeholder
What your CRM stored 1 record updated
Activity Email logged
Stage Proposal · unchanged
Next step —
Risk —
Four signals arrived. Zero were understood. The rest lives in someone's memory until it doesn't.
The solution

Your revenue team.
Powered by one intelligence.

SalesAstra understands every customer interaction, updates your CRM automatically, and guides your team on what to do next.

Astra → SDR Account Executive Sales Manager RevOps Customer Success one model · one record
AI scoring every lead & deal
Intent
Sentiment
Urgency
Momentum

Four dimensions, recalculated on every interaction — so priority is a fact, not a feeling.

Smart nudges next step & risk
Loop in the CFO before Friday.
Follow-up missed 3 days — deal cooling.
Send security review pack to procurement.

Reps are told what to do next — and warned about risks before they cost you the quarter.

Workflows & sequences running now
✓Proposal sentday 0
2Follow-up email draftedtoday
3Task for owner · CFO introday 4

The repetitive half of the job runs itself — drafts, tasks and hand-offs, on schedule.

The system

Four parts. One mind.

One record carries everything — from the first message to the signed deal. Nothing is typed twice, and nothing is forgotten.

01 Pulse listens. Every email, WhatsApp, call and meeting — captured in one conversation stream across six channels.
02 CRM remembers. Leads, deals, contacts and organizations update themselves from what was actually said.
03 Astra understands. Scores, summaries, risks and the next best action — with the reasoning attached.
04 Automation acts. Follow-ups, sequences and hand-offs run on schedule, and pause the moment a customer replies.
NH Northwind Health $48,000 · Dana Mitchell Pulse · capturing
ConversationsPulse
Email2mRe: pricing for 40 seats
WhatsApp4h“Any update on the review?”
Call3dDiscovery · 34 min
Meeting12dWalkthrough · 5 attendees
RecordCRM · Astra
Stage Proposal
Amount $48,000
Contacts 1 contact
Next step Security review
62score +0 Intent Sentiment Urgency
Next best action: send the security pack and book procurement for Thursday.
ActivityAutomation
Waiting on Astra’s decision
✓ Security pack sent now
✓ Procurement invited Thu
3 Follow-up scheduled day 2
4 Task · CFO intro day 4
Proposal→ Negotiation
Pulse · Customer engagement →

Great customer relationships start before the CRM.

Customers don’t begin as records. They ask questions, explore your business, message you on WhatsApp and tell you exactly what they need.

Pulse brings those conversations together — and lets Astra engage, understand and qualify them before sales needs to step in.

01 Customers reach outAny channel · any hour
Omnichannel inbox5 new
WhatsAppPriya Nairnow“Do you integrate with our billing system? We’re a team of 60.”
Web chat4m“What does onboarding look like?”
Instagram11m“Saw your post — is there a trial?”
Call1hInbound · 6 min · transcribed
02 Pulse engages & qualifiesAstra on every thread
PN Priya Nair WhatsApp AI Astra replying
Do you integrate with our billing system? We’re a team of 60.
Yes — native billing sync, live in about a day. When are you hoping to roll out?
Before Q1. I’m leading the evaluation.
Perfect. Shall I book a 20-minute walkthrough on Thursday?
AI qualification4 / 4
✓Need · billing sync ✓Size · 60 seats ✓Timeline · Q1 ✓Decision maker
03 SalesAstra takes it forwardLead created · nothing re-typed
HL Halcyon Logistics New lead
78score Qualified by Pulse High intent, clear timeline, speaking to the decision maker.
ContactPriya Nair · Head of Ops
SourceWhatsApp · Pulse
OwnerA. Kaur · SLA 2h
Est. value$36,000
Conversation summary Needs billing sync for 60 users, rollout before Q1. Priya is leading the evaluation.
Walkthrough booked · Thu 11:00 auto

Pulse qualifies. SalesAstra takes it forward.

WhatsApp AI AI Chatbot Omnichannel Inbox AI Qualification
Explore Pulse→
One journey, end to end

Intelligence in action

Watch how every customer conversation automatically becomes CRM updates, AI insights, risks, recommendations, and revenue opportunities.

01

It starts without you.

A new lead lands in SalesAstra — sourced, matched and enriched. Nobody typed a single field.

LeadNew
RARahul ArvindanHead of Operations
CompanyGlobal Manufacturing
Emailrahul.a@globalmfg.com
Createdjust now
02

Then the customer speaks.

An email arrives at 9:14. Most CRMs file it as an attachment. Astra reads it as a decision already in motion.

EmailInbound · 2m ago
Pricing & implementation RARahul Arvindan · to me Hi Rahul,
Thanks for yesterday's demo — the team was impressed with how much of this runs by itself.
Can we discuss pricing for 25 users, and what implementation looks like if we want to be live before the quarter closes? Finance will need an estimate and procurement asks for a
03

Astra reads between the lines.

Intent, urgency, sentiment, budget, timeline — taken from how they wrote it, not from a form nobody filled in.

Astra read the message5 signals extracted
IntentBuying
UrgencyHigh
SentimentPositive
Budget mentionedYes
TimelineThis month
Confidence 94%
04

The CRM updates itself.

Score moves 41 → 68. Summary written. Stage advanced. Twelve fields filled while you were on another call.

Lead score89▲ 27 62 before89 now
✓Summary generated1 email
✓Stage updated→ Proposal
✓Fields auto-filled7 fields
✓Opportunity createdlinked
05

The next step is already booked.

Astra doesn't suggest a follow-up. It picks the time, drafts the invite, and puts it on the calendar.

Meeting scheduled✓
Tue05 Tomorrow · 11:00 AMPricing & implementation reviewGoogle Meet · 3 attendees
Booked automatically from the reply.
06

A lead quietly becomes a deal.

Value, stage and probability, derived from everything said so far. Carried forward — never re-entered.

DealGlobal Manufacturing · 25 seats
Value$48,000 StageProposal Probability72%
07

You see exactly how they read it.

Sent, opened, tracked page by page. You know what held their attention and what they scrolled past.

Proposal · sentSignature pending
Implementation & pricing · 25 seats
Opened3 min ago Viewed7 pages Time on doc8m 12s
08

Momentum drops before the number does.

Three days of silence. Sentiment cooling. One thread only. Astra flags the slip long before the forecast moves.

Score trend · 9 daysMomentum dropping
Risk · no follow-up3 days since last contact 3d
09

One action, with the reason attached.

Not a dashboard to interpret. A single recommendation you can act on, and the evidence that produced it.

Astra recommends High priority
Call Rahul before Friday.
Mention the implementation timeline — they need to be live this quarter. Walk through onboarding for 25 users.
Mark complete 2 more hidden
10

The follow-through runs itself.

One trigger, one branch, one message — sent, logged, and paused the second they reply.

Workflow · runningLive
▶Proposal openedTrigger
⑂Score above 80?Condition
Yes No
Notify ownernow
Add tag1 selected
11

Closed. And nobody filled in a form.

Intelligence became action. Action became revenue. That was the entire point.

Global ManufacturingDeal won
96score Revenue added $48,000 closed 19 days after first contact
Data entryNone Automated23 actions Missed0 follow-ups
app.salesastra.com/deals
Pipeline 18 open deals
01 $26,800
02 $15,800
03 $18,500
04 $48,000
05 $12,000
06 $14,000
07 $31,200
08 $9,400
09 $22,000
10 $17,600
LeadNew
RARahul ArvindanHead of Operations
CompanyGlobal Manufacturing
Emailrahul.a@globalmfg.com
Createdjust now
EmailInbound · 2m ago
Pricing & implementation RARahul Arvindan · to me Hi Rahul,
Thanks for yesterday's demo — the team was impressed with how much of this runs by itself.
Can we discuss pricing for 25 users, and what implementation looks like if we want to be live before the quarter closes? Finance will need an estimate and procurement asks for a
Astra read the message5 signals extracted
IntentBuying
UrgencyHigh
SentimentPositive
Budget mentionedYes
TimelineThis month
Confidence 94%
Lead score89▲ 27 62 before89 now
✓Summary generated1 email
✓Stage updated→ Proposal
✓Fields auto-filled7 fields
✓Opportunity createdlinked
Meeting scheduled✓
Tue05 Tomorrow · 11:00 AMPricing & implementation reviewGoogle Meet · 3 attendees
Booked automatically from the reply.
DealGlobal Manufacturing · 25 seats
Value$48,000 StageProposal Probability72%
Proposal · sentSignature pending
Implementation & pricing · 25 seats
Opened3 min ago Viewed7 pages Time on doc8m 12s
Score trend · 9 daysMomentum dropping
Risk · no follow-up3 days since last contact 3d
Astra recommends High priority
Call Rahul before Friday.
Mention the implementation timeline — they need to be live this quarter. Walk through onboarding for 25 users.
Mark complete 2 more hidden
Workflow · runningLive
▶Proposal openedTrigger
⑂Score above 80?Condition
Yes No
Notify ownernow
Add tag1 selected
Global ManufacturingDeal won
96score Revenue added $48,000 closed 19 days after first contact
Data entryNone Automated23 actions Missed0 follow-ups
Deal intelligence

Watch a deal think.

One opportunity, thirty-one days. Astra re-scores it on every interaction — and explains every move.

01 · Lead · new no signal yet 41
01 · Lead createdLead · new

A lead enters — already understood.

Web form, referral, campaign or a Pulse conversation. Astra reads what came with it and gives it a starting probability, not a blank record.

Intentweak Sentimentneutral Urgencynone Fitgood
Astra Mid-market healthcare · fit is strong, intent unproven.
02 · Intent readLead · working

Intent is scored, not guessed.

Questions asked, objections raised, how fast they reply, who else joins the thread — the score moves as the picture changes.

Intentpricing Sentimentpositive UrgencyQ4 Fitgood
Why it moved Asked for pricing and a security review — both strong buying signals.
03 · ConvertedDeal · proposal

It becomes a deal. Nothing resets.

Deals carry the identical model — probability, factors, trend and explanation — from the moment of conversion.

Intentstrong Sentimentpositive Urgency17 days Fitgood
Deal created $48,000 · 40 seats · close Nov 14 · owner J. Ruiz.
04 · MomentumDeal · proposal

Direction, not just a number.

Rising from 58 in nine days is a deal to prioritise today. Falling from 91 is a deal to rescue.

Intentstrong Sentimentpositive Urgencydeadline Fitgood
Momentum Fourth consecutive rise. Ranked 1 of 34 in Jordan’s book.
05 · Risk flaggedDeal · at risk

Silence pulls it down — by name.

No reply in six days, a missed follow-up, one contact only, sentiment cooling after the pricing call. Every risk is visible.

Intentstrong Sentimentcooling Urgencydeadline Engagementsilent 6d
Risks detected Champion silent 6 days · single-threaded · follow-up 3 days overdue.
06 · NudgeDeal · action due

Then it tells the rep what to do.

Not a notification badge. One action, one reason, one click — create the task, draft the email, book the meeting.

Intentstrong Sentimentrecovering Urgency13 days Engagementre-engaged
Smart nudge Loop in the CFO before Friday — two-stakeholder deals close 2.1× more often.
07 · Closed wonDeal · won

And the model learns from the ending.

Every outcome is fed back. Scoring tunes itself to your pipeline, your cycle and your win patterns.

Intentconverted Sentimentpositive Urgencyon time Fitstrong
Outcome Won in 31 days — 9 days faster than the team median.
Keep scrolling →
Ask Astra

Just ask. It already knows.

Every conversation, record and signal — answerable in plain language. And when the answer needs an action, Astra takes it.

⌘ K
Business outcomes

Turn intelligence into revenue.

Spend less time managing your CRM and more time growing your pipeline, with AI that helps every conversation move deals forward.

Higher conversions

Buying signals become timely actions, helping more opportunities become customers.

Lead 24
NH Northwind Health Inbound · website 41
Qualified 11
NH Northwind Health Discovery booked 62
Proposal 6
NH Northwind Health $48,000 · 40 seats 78
Won 3
NH Northwind Health Closed · $48,000 94

Faster follow-ups

Never miss the right moment with AI-powered prioritization, reminders and next-best actions.

Email received Inbound · 2m ago
AI summary generated Intent, urgency, budget
Smart nudge created Reply within 4 hours
Meeting scheduled Tomorrow · 11:00 AM

Better forecasting

Know which deals are moving, slowing down or at risk with real-time revenue intelligence.

Score trend 94
Intent↑ Momentum↑ Risk↓ Confidence↑

Fewer missed opportunities

Every interaction is understood, so important opportunities never quietly slip away.

✓Buying intent ✓Budget mentioned ✓Decision maker ✓Timeline identified ⚠Risk detected
Every revenue role

One intelligence.
Every revenue role.

From the first outreach to executive forecasting, SalesAstra delivers the right intelligence to every member of your revenue team.

01
Sales representative

Focus on selling, not searching.

AI-powered next-best actions, lead summaries, priorities and follow-ups, so every conversation moves the deal forward.

Searching → Selling
02
Sales manager

Coach with context, not guesswork.

Team performance, early risk and deal health in plain language, so every opportunity stays on track.

Guessing → Coaching
03
Revenue leadership

Forecast with confidence.

Complete visibility into pipeline health, revenue trends, team performance and business risk, in real time.

Reporting → Forecasting
04
Founders & executives

See the business before the numbers.

What's driving growth, where deals are slowing down and where your teams need attention.

Numbers → Narrative
Beyond CRM · CXAstra

SalesAstra is chapter one. CXAstra is the whole story.

Today a customer’s story is split across separate tools — one to sell, one to support, one to grow — and each starts from a blank page. CXAstra is one platform with one memory for a customer’s whole life with you. We’re writing it a chapter at a time, starting with sales.

NLThe Northwind storyOne customer · three chapters · one memory CXAstra — the whole story
January · the discovery call “We can’t roll out without SSO before March.” Dana, IT lead at Northwind
With CXAstra Saves the promise to Northwind’s memory and adds SSO to the deal plan. The deal closes.
Separate tools The promise lives in one rep’s notes.
Astra’s memory of Northwind Never resets
Ch 01 SSO required before MarchDiscovery call
Ch 01 Curious about the security add-onDiscovery call
Ch 02 SSO ticket prioritised, AE looped inSupport
Ch 02 SSO delivered 26 Feb, as promisedOnboarding
Ch 03 Usage up 40% · renewal healthyAccount health
Ch 03 Offer the security add-onAstra suggestion
Customer stories

Trusted by teams building the future of revenue.

From fast-growing startups to enterprise sales teams, organizations are choosing SalesAstra to build a smarter, AI-powered revenue operation.

Northwind Health
We stopped asking our reps to update the CRM and started asking them what they think. Astra already knew the rest.
Admin time −9 hrs / week CRM hygiene 96% complete
AK Anita Kaur VP Revenue Operations
Halcyon Logistics
Forecast reviews used to take a week of spreadsheet archaeology. Now the number is on screen and the conversation is about the deals.
Forecast prep 5d → 1h Accuracy +22 pts
MS Marcus Silva Chief Revenue Officer
Security & governance Built for enterprise deployment from day one.
Enterprise security Role-based access Audit logs Single sign-on API first Secure infrastructure

Two ways to start.

See SalesAstra on your own pipeline, or help shape what an AI-native CRM should be.

Personalized walkthrough

Book a demo.

Bring your pipeline. We will show you what Astra surfaces on your own deals, in a walkthrough built around how your team sells.

Applications open

Become a founding partner.

Applications are open for a limited number of organizations that want to help shape the future of AI-native CRM — and receive exclusive early adopter benefits.

Become a founding partner