CXAstra Startup Program

Your First Revenue Engine. Priced for Day One.

The full AI-native CXAstra platform — CRM, engagement, automation and Astra intelligence — at founder-stage pricing, with the people to help you set it up.

Northstar LabsSeed · 4
Accepted
Applied
Approved
Onboarding
Selling
Enablement plan
Workspace configuredDay 1
Data migrated with historyDay 2
Astra listening on callsDay 3
Sequences and automations liveThis week
First pipeline reviewThursday
Maya, your GTM operator — sequence teardown attached, review Thursday 10:00.
Why now

Built for Startups at Every Stage.

Whether you are finding your first customers or building a repeatable sales motion, the tools you choose now decide how much you rebuild later.

The Startup Program puts the whole CXAstra platform — and a GTM operator who has built revenue teams — behind you from your first pipeline review.

You bring the ambition.We bring the platform.You scale from day one.
What is included

Five Things, and None of Them Are a Discount Code.

Startup Pricing That Actually Matters

Founder-stage pricing on the full platform — not a stripped-down tier with the useful parts removed.

The Whole Platform, Day One

CRM, Pulse engagement, Outreach, Automation and Analytics — all connected, all included.

Astra on Every Conversation

Call and email understanding, summaries and next steps, so a two-person team runs like a ten-person one.

A GTM Operator, Not a Support Ticket

Pipeline reviews, sequence teardowns and process templates from people who have built revenue teams.

First Look at What Ships Next

Early access to new Astra capabilities, and a direct line into what we build.

Eligibility

We Would Rather Be Clear Than Broad.

Startups coming through a recognised incubator, accelerator or ecosystem partner are reviewed first — mention yours in the form.

Probably not a fit
  • Established revenue teams — our standard plans fit better
  • Agencies reselling on behalf of clients
  • Companies past Series B
This is built for you if
  • Under 50 people, building your first real sales motion
  • Backed by a recognised incubator, accelerator or seed fund
  • A founder or early hire still carrying the revenue number
  • Ready to move off spreadsheets, threads and memory
The first 90 days

Value by Friday, Not by Next Quarter.

Onboarding is not a project plan you run alone. Here is what the first ninety days actually look like.

Day 1

Migrated, Not Started Over

Your contacts, deals and inbox land in CXAstra with history intact.

Week 1

Pipeline You Can Trust

Stages, fields and forecasting shaped around how you actually sell.

Day 30

Astra Earns Its Keep

Every call and thread summarised, scored and turned into next steps.

Day 90

Repeatable, Not Heroic

Sequences and automations running the follow-up so founders can stop.

Apply

Three Steps. One Week.

Applications are reviewed in batches every week. We say yes to most startups that fit, and we say no quickly when we do not.

01

Tell Us Where You Are

Four fields: company, stage, team size, who backs you. Two minutes.

02

We Review Within 5 Days

A short call if we need context — no pitch deck, no procurement.

03

You Are Live the Same Week

Data migrated, workspace configured, Astra listening from your first call.

Startup Program terms are confirmed on approval and available to eligible organisations only.